Is this some kinda joke?

I was studying my analytics today and saw a new referrer to one of my posts. Naturally I visited it to see who it was who was kind enough to send me the traffic.

But then I realised that the site is some kind of (automated? must be?!) content scraping site. All the posts follow an identical format: a brief (but normally ridiculous) introduction; a scrape of someone elses content (mine in this case); and a source with a link back to the original post (no rel="nofollow", interestingly).

Here's the introduction to their post that they scraped from my blog:

"I’ve a passion for Telephones and keep looking for good articles. Today, I checked if I could find more info by entering ‘adsense blogging’ in Google and found this:"

What? Telephones? Adsense blogging? Give me a break. What kind of garbage is this?!

Of course, the site as Google Adsense all over it and is designed to pull visitors in (thanks to other hard-working bloggers' content) and earn from Adsense clicks.

Surely this type of site can't earn the guys running it anything? If it does...it shouldn't! What value is it adding to the world? Despite them sending me traffic and inbound links, I can't help feeling like they're stealing other peoples' content for their own benefit.

What do you think?

Google "launches" (shhh) behavioral targeting...or not, as the case may be

Not if you ask Google, that is, since it is trying to distance itself from the term behavioral targeting. But what they are doing amounts to something not a million miles from it though...stitching together different search queries to produce search results that become increasingly focussed, based on the combined terms used in the different queries.

Try searching for Paris and then hotel. You'll notice that on the second search, the ads are for hotels in Paris.

As Enquiro reports, the launch of this new functionality was kept low key. There were a couple of articles written about it on ClickZ and SearchEngineLand.

Is this behavioral targeting? Sounds to me like it is. But as Reuters reported, Susan Wojcicki, Google vice president of product management for advertising is distancing Google from this term. Reuters quote her saying:

"That is not something that we have participated in, for a variety of reasons," Wojcicki told reporters at a briefing at the company's headquarters in Mountain View, California.

"We believe that task-based information at the time (of a user's search) is the most relevant information to what they are looking at," she said. "We always want to be very careful about what information would or would not be used."

Although on the face of it, this is a useful technology, I'm sure there are many people out there who will become even more uneasy about their privacy and just how much the mighty Google knows about them.