Thursday, 12 July 2007 at 20:08, mcrilf wrote...

Creating Killer Flagship Content

All bloggers want to be noticed and admired by an active readership...why else spend countless hours writing (ok, well, there is the pleasure of purely recording something, but ultimately without a readership it's a bit fruitless).

So it was with interest that I read Chris Garret's free e-book on Killer Flagship Content. He likens flagship content to the "go-to" stores within a shopping mall...they're the things that attract the mall's footfall...and the smaller stores benefit too with passing trade. In the same way, flagship content on your blog attracts readership, and that readership will generally stick around to see what else you're writing about. It's a nice metaphor - and like most great ideas, it's very simple.

Chris' e-book goes on to suggest 10 ideas for creating flagship content - from tips, to FAQs and more. And then suggestions on how to promote your content. His writing style makes the info-packed 14 pages easy to read so you can devour it in 30 minutes. But go back and read it again to pull out the practical tips that apply to you as a blogger. There are plenty there.

Whether you're just starting out in life as a blogger...dipping your toe in the water...or even if you're an old hack that just needs a few ideas, Chris' book is well worth a read. Grab your copy here.

Right...I'm off to brainstorm some of my own killer flagship content ideas...

E-book image copyright Chris Garrett

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