Saturday, 15 September 2007 at 06:51, mcrilf wrote...

Free keyword research guide : WordTracker



When you create content for your website or blog it is vital to include keywords within your content that your readers will use when searching for your content. In other words, you need to optimise your content using the most popular keywords that are appropriate to your product or service.

But how do you know what those magic keywords are? Which ones will make the difference between you appearing at number 1 in Google and number 10. (Research shows that the drop-off in clicks from the number 1 to results further down the page is exponential).

The key to success in building the best, most optimised content is to carry out keyword research before you start writing. There are a number of tools out there that can help, but one of the best is WordTracker. They have a database of over 330 million keywords with statistics on each.

Wordtracker helps website owners and search engine marketers identify keywords and phrases that are relevant to their or their client's business and most likely to be used as queries by search engine visitors.

As well as telling you how many searches are carried out for a bunch of keywords, it will also tell you how competitive a keyword is - allowing you to go after high volume, low competition niche keyword phrases, thereby increasing your chances of appearing higher up the search results pages.

They have a free keyword research tool which you can use to test their service and a free downloadable keyword research guide (PDF).

I've found it a great service. And with more and more competition out there grabbing visitors away from your site, optimising your content for search is vital if you're going to get your product or service in front of the right people.

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6 comments:

On 15 October 2007 at 07:54, nicole said...

Hi,

For keyword research you can also use these tools:
Google Free via their AdWords program.
Overture Free but can have over inflated search counts.
KeywordDiscovery - Keyword Research Tool like wordtracker - but with lots more features, more keywords and has a free trial.

On 15 October 2007 at 19:53, mcrilf said...

Hi Nicole

Thanks for stopping by and commenting. You are absolutely right, you've pointed out some other excellent keyword tools.

The KeywordDiscovery tool is something that I use in my 'day job' and has proven very useful.

Even if you use the tools you mentioned, I would still urge you to download the guide I mentioned in the post since it walks you through the process of keyword research with an example. Here are the chapter headings to give you a taster...

Part One: The Challenge
Part Two: Expert Advice on
Using Wordtracker
Convert Traffic Using Wordtracker
It Ain’t the Meat, It’s the Emotion
Gauge the Size of the Market
In Paid Search, Keywords Are Key
Find the Keywords and You’ll Find the Marketplace
The Wordtracker Breakthrough
Adopt a Healthy Position
Designing an Online Marketing Strategy
Only People Buy

It's well worth a read.

On 20 October 2007 at 06:44, Tolits said...

How about using KeywordSpy? - This will give you an opportunity to immediately track down your competitors and gather keywords for the promotional campaign of your online business.

KeywordSpy is keyword research technology where you can also earn and even surpass what your competitors are making with Google Adwords and Overture. KeywordSpy gives you the key to their success: a good ad-campaign with the right keywords.

On 20 October 2007 at 07:38, mcrilf said...

Thanks for the comment on KeywordSpy Toltis. I did a (very quick) test with some domains that I know are buying PPC ads, but it came back with nothing. Is it a very US-focused tool do you know?

On 8 January 2008 at 05:36, Roy Sencio said...

I agree, the wordtracker free tool is indeed helpful, and despite its limitations I do use it all the time, but in conjunction with other tools... keyword research is not an exact science and figures are not precise but accurate representations of keyword search volumes... verifying results through other means is helpful in truly understanding a niche...

Free Keyword Niches

On 14 February 2008 at 12:02, Michelle said...

For your keyword research try using KeywordSpy.com - a keyword research technology that will help you know what keywords your competitors are using and how it generates money for them, you can use those keywords to drive traffic to your site and give your business the exposure it needs. It offers Free trials.- http://www.keywordspy.com/m