Saturday, 15 September 2007 at 06:51, mcrilf wrote...
When you create content for your website or blog it is vital to include keywords within your content that your readers will use when searching for your content. In other words, you need to optimise your content using the most popular keywords that are appropriate to your product or service.
But how do you know what those magic keywords are? Which ones will make the difference between you appearing at number 1 in Google and number 10. (Research shows that the drop-off in clicks from the number 1 to results further down the page is exponential).
The key to success in building the best, most optimised content is to carry out keyword research before you start writing. There are a number of tools out there that can help, but one of the best is WordTracker. They have a database of over 330 million keywords with statistics on each.
As well as telling you how many searches are carried out for a bunch of keywords, it will also tell you how competitive a keyword is - allowing you to go after high volume, low competition niche keyword phrases, thereby increasing your chances of appearing higher up the search results pages.
They have a free keyword research tool which you can use to test their service and a free downloadable keyword research guide (PDF).
I've found it a great service. And with more and more competition out there grabbing visitors away from your site, optimising your content for search is vital if you're going to get your product or service in front of the right people.